I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles.

Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.

(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

And a lot of people think he ruined at least some Apple products (too-thin laptops).

Not to mention iOS 7.

imo the exterior looks like a cartoon BYD and should be killed with fire.

however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design:

-no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode)

I mean even just looking at those air conditioning vents (rotate vent to open/close) is classive Ive: intuitive but sophisticated.

I hope more manufacturers copy these new/old patterns on the interiors.

Is the giant rectangle in the middle of the dashboard not a touchscreen?

What prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository.

Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE vehicles.

> What prevents car manufacturers from taking a normal-looking body style and electrifying it?

Isn't that literally what the first Tesla was? An existing Lotus chassis with electric guts?

I do think it's kinda weird that Ferrari didn't do something similar, or at least closer to that, compared to... this thing.

And the original Model S proved that you can have a nice electric car that looks nice and "normal" as opposed to weird blobs of the time.

> What prevents car manufacturers from taking a normal-looking body style and electrifying it?

Audi and BMW have been doing this for years at this point.

BMW i4 is a 4 series grand coupe (i.e., hatchback sedan in this case).

Audi ev suvs are super close to the gas versions. Both are shifting overlapped designs around though, perhaps specializing.

I used to want an electic aventador but now I'm just going for a lotus exige s 240 in chrome orange it's a sub $100K car attainable for me

especially with older cars . would love to revive cars from 60s-80s

These guys do just that. used to live walking distance, awesome stuff.

https://evwest.com

Probably have to turn it upside down to charge it

Reminds me of Homer Simpson designing a car for his half brother and making him bankrupt.

Without the badging I wouldn't have guessed Ferrari.

There is some chat as to why it looks like that shape below [0]. In short no engine space constraint & aiming for efficiency rather than downforce.

https://youtu.be/K-o0r2zSgCE?t=2162

Divisive. there is someone who liked it?

Johnny Ive presumably likes it.

The front looks very not Ferrari.

Marques Brownlee toured one recently - "Ferrari Luce is the Most Controversial Ferrari Ever"

https://www.youtube.com/watch?v=6Reu1WS3BhM

The UX seems actually very good (based on this short review so far). Good use of physical tactile controls + flexibility of a screen.

Looks like a nice Kia or Hyundai.

Holy shit is that thing ugly, both inside and outside. Hiring Jony Ive was a huge mistake.

Thank God only a few will be produced and those will be squirreled away by a handful of oligarchs and will never see the light of day.

Related:

Ferrari Luce

https://news.ycombinator.com/item?id=48271629

That is clearly not the mistake, there are images of it in blue, red, and yellow. I've also seen a couple of different styles of wheels. The design looks bad (for a Ferrari) in every iteration. The overwhelming feedback on public discussions is that it looks [cheap|terrible|boring|notFerrari].

It looks like Hundai's homage to Ferrari.

It looks like something you put VHS tapes in to rewind them.

It looks like Nissan Leaf

https://news.ycombinator.com/item?id=48275386

It looks like a Lotus Elise.

To me, it kind of reminds me of a Lucid Motors car.

Nah, the main mistake is Jony Ive. one hit wonder.

To me, it looks a bit like a kit car (especially from the back)

There's red one as well.